Amidst the coronavirus epidemic, Parle G broke the 80-year record in terms of sales and it was widely discussed on social media. Now Parleji is once again trending the name of the company on social media, but this time the reason is completely different.
New Delhi: Amidst the corona virus epidemic, Parle ji broke the 80-year record in terms of sales and it was widely discussed on social media. Now Parleji is once again trending the name of the company on social media, but this time the reason is completely different. Actually, the company has decided that it will not advertise its product on news channels and this step was liked by the social media users. After this, #ParleG started trending on Twitter.
Major advertisers and media agencies say that they are closely watching it. Parle ji has decided this time. A senior official of Parle Ji said that the company will not advertise on news channels broadcasting content that dissolves poison in society.
Bajaj had earlier refused to advertise
Prior to Parle ji, the Bajaj company announced that it would not advertise on news channels broadcasting allegedly ‘toxic offensive content’. Explain that this decision has been taken by some news channels after reports of alleged tampering of TV viewership ie TRP. Investigation is going on in this case.
Indian Civil Liberties Union gave information
The Indian Civil Liberties Union has announced this decision of ParleG on Twitter and stated, “Parle Products has decided not to advertise on news channels broadcasting toxic offensive content. These channels are not the type on which The company wants to spend the money as it is not its target consumer. The time has come for Bajaj and Parle to join other companies. “
People are praising this decision of Parle Ji Company on social media. One user said, ‘Very good. Respect. More and more companies should follow this path. Another user wrote, ‘This can only be the beginning, hope more companies will follow this and we will see a positive change.’
Parle G’s record sales in lockdown
Parleji, who has been selling in the country since 1938, set a new record of sales during the lockdown and broke the 80-year record. Although Parle Products Company did not say how much sales grew, but said that the total market share has increased by five percent. With this, the company had said that 80 to 90 percent growth came only from the sale of Parle Ji.